Imagine. Someone from your target audience is sitting next to you right now. They are the perfect representative of your ideal client profile and they’re happy to chat. They’re ready to answer any question, on any topic, anytime.

No need to schedule a call. No need to even be polite. Just ask away.

What do you search for? What do you click on? What are you worried about? What are you hoping for? Who do you trust? Why wouldn’t you contact me? What do you hate about looking for our services? Who else is involved in the buying process? What are your cost and timing expectations?

I have good news for you! You can create a version of this person using AI. And it is so helpful it would be a mistake to not use it. If you don’t train the AI on your target audience, results are not good. All of the responses are less targeted and more boring. Lower quality and higher risk.

In this article, we show how to create an AI marketing persona. We also show how to make that persona easy to save and use every time. You’ll find all of the prompts below.

AI = Average Information

The LLM was trained on the Common Crawl. It ingested 80% of the public web, and when prompted, it summarizes what it found. That’s why responses are often bland. Tastes like water. It is the average of the internet.

So if you don’t start with a persona, the responses from AI won’t be specific to your audience. Responses will be generic. The insights won’t be as relevant, and the content won’t connect.

But if you generate a persona first, and they make all of your prompts within that conversation, the responses are all much better. They are specific to your target audience.

Let’s start with the template persona prompt:

Build me a persona of a [job title] with [roles/skills/responsibility] at [industry/company size/geography]. This person is looking for help with [challenge/problem/task] and is considering [product/service].

List their hopes/dreams, fears/concerns, emotional triggers and decision criteria for hiring/contacting a [industry/category/service/product].